Are you wondering what is Yoast SEO? How to use this toolkit properly and effectively? The following shares will help you answer all your questions quickly

Yoast SEO is considered the first and most commonly seen plugin in the list of information screening tools to optimize WordPress SEO on Google. They possess many outstanding features, great variety. However, to get the best results, you need to understand the concept as well as how to configure and use it properly.

WHAT IS YOAST SEO? HOW TO SET UP AND USE YOAST SEO
WHAT IS YOAST SEO? HOW TO SET UP AND USE YOAST SEO

In today’s article, we will introduce to you all the knowledge about this toolkit from definitions, features to settings, settings, etc. Let’s find out now!

What is Yoast SEO?

Yoast SEO is a WordPress Plugin that supports and optimizes the overall SEO of the Website.

Yoast SEO is developed by Yoast team from 2010 to present. In addition, this tool is very important and effective for optimizing the indexes in a standard SEO article. Through Yoast SEO, users can install more Web management applications such as: Google Analytics, Google Webmaster, Sitemap, etc.

Download Yoast SEO

This is considered one of the most powerful and popular tools in WordPress. They seem to be effective in everything whether it is building a personal blog or managing a website for customers in accordance with SEO standards. Yoast SEO is suitable and present on almost all WordPress sites except the Free WordPress Blog.

What are the features of Yoast SEO?

Yoast SEO has many outstanding features such as:

– Optimize keywords and synonyms, words related to it.

– Optimize OnPage SEO in each subpage of the main Web.

– Support checking information of File robots.txt, Sitemap, .htaccess, permalinks.

– Check title, Meta Description, etc.

 WHAT IS YOAST SEO? HOW TO SET UP AND USE YOAST SEO
Yoast SEO has 2 types Yoast SEO Free and Yoast SEO Premium

– Post articles, share on social networks such as Google, Facebook, …

– Minimize content duplication by configuring canonical URLs.

– Detect errors in Yoast SEO.

This plugin set is built and developed by the Yoast team with 2 main versions, which are paid and free.

What is Yoast SEO Free?

If it’s just simple Website management tasks, you can use the Free version without buying anything extra.

Although Yoast SEO Free does not need to be paid, they are considered quite full-featured.

It can be said that most of the important features are included in this free version.

What is Yoast SEO Premium?

At Yoast SEO Premium, users will have more convenience in SEO standards for WordPress Web articles.

Yoast SEO Premium is the premium version and has more features, of course, because you have to pay to have it.

First of all, Yoast SEO Premium helps you run smoothly, with fewer 404 errors. Next, they have a special feature that the Free version does not have: link suggestions for related articles. This helps you create internal links much faster. Instead of having to count every word, Yoast SEO Premium can help you count the most used phrases. In addition, they have many other outstanding features, worth your money to buy and use. Yoast SEO Premium is always the first choice of reputable keyword SEO services.

Instructions for installing Yoast SEO Plugin

In your opinion, how to install Yoast SEO? They are actually extremely simple, easy, anyone can do it themselves. Installation time is fast, the speed is less than 15 minutes even waiting is completed. Specifically, you perform the following steps in turn:

Step 1: Log in to your WordPress admin panel, then click find Plugins. Click on the Add New item in the left sidebar of the screen.

Step 2: The screen will appear Add Plugin page, above, you search for Yoast SEO tool using the search box. They will appear in the upper right corner of the window.

Step 3: After finding it, click on the words Install now.

Step 4: Select Install Now and Active to activate it to use.

Now, when you check the Menu on the left, you will see a new entry – SEO.

In addition, there is another plugin with similar functions, which is Rank Math.

Compare Rank Math vs Yoast SEO.

Yoast SEO Setup Guide
As long as the system has Settings available to enter, you can easily set up Yoast SEO. What are the settings of Yoast SEO?

General settings

Title and Meta

Social

XML Sitemap

Advanced

Search Console

Tools

First, click on Dashboard Admin, then proceed to find the SEO item on the left or top menu.

The final step is to click on General. Here, every SEO option for your WordPress site can be set. Specifically:

General settings
General setting is the default setting for Yoast SEO configuration. So what are the general settings of Yoast SEO? Need to do the following Tab-by-Tab steps:

General tab

At Tab General → Select Your Info to skip the introduction.

Tab Your Info

At Tab Your Info, you provide complete information such as: Website name, alternative name, company or individual so that Google can easily include the page in the Knowledge Graph. If you configure Yoast SEO for your company website, you should add your company logo!

YOAST SEO
Your Info tab is used to put the necessary information of the Website into the Knowledge Graph

Webmaster Tools tab

After completing the Your Info Tab, select the Webmaster Tools Tab and use tools such as: Google Search Console, Alexa, Bing Webmaster Tools, or Yandex Webmaster Tools to verify your site if they are not.

The verification process is simple, the tools are almost the same. Specifically, take the Google Search Console tool as an example:

Open Dashboard Search Console → Select Manage Property → Click Verify This Site in the box next to the Yoast SEO page you are adding. If you haven’t added the page to Search Console yet, please refer to the instructions below.

Select HTML Tag and get the Code in the Code Site section and paste it into the Google Search Console box. Then, delete all but the parts inside the quotes, including the quotes.
Finally, click Save Changes and return to Google Search Console Dashboard → select Verify to complete and then wait for Google Index.

Setting up Yoast SEO takes place through multiple Working Tabs
Setting up Yoast SEO takes place through multiple Working Tabs

Security tab

This tab is suitable and extremely useful for multi-author WordPress sites. They help you manage contributors’ posting without affecting other settings. Accordingly, after selecting the Security Tab, you can tick the Check mark in the box displayed on the window.

Title and Meta

Title and Meta in SEO that appear on the left hand menu also need to be set. This section is extremely important in SEO because they appear on the SERP. When you click on this section, you will see the following Tabs appear:

General tab

At this tab, many items will appear:

The first is “Your Site Name | Contact Us” or “Your Site Name – Contact Us”, you can change the appearance of the title. They are applicable on all pages of the Website.

The next entry is Force Rewrite Titles, which corrects errors when the page name appears twice in the title. Because, there are some pages that use pre-installed WordPress Theme that display SEO title. Therefore, when you install titles that have Yoast’s Force Rewrite Titles, conflicts will be avoided. If the error still does not go away, you can contact Web Developer to edit the code of the page.

Homepage

The information displayed in the Homepage Tab depends on how the page is set up. To be able to customize the settings or change the title, Meta Description for the page, click on the link “Editing the front page/blog itself” and then customize it as you like.

This Homepage tab is set up to change the title, Meta Description for the Web page or article
This Homepage tab is set up to change the title, Meta Description for the Web page or article

Post Type Tab

At the Post Types tab, you can adjust a variety of things in each of the following subsections:

Title and Meta Description: In this section you are allowed to set Basic Template for title and Meta Description. Each page will have its own Format, This Format is for pages on the Website.

Meta Robots: There will be options like: Noindex, Follow, click on them if you don’t want to be indexed by search engines.

Most people leave this section blank. But what you don’t know is that they are the cause of your site being penalized for copying content.

Date in Snippet Preview: This customization helps you to update your Blog regularly or post many valuable articles. At the same time, they also help you hide the date display on the SERP to avoid outdated content.

Yoast SEO Meta Box: This option is called Yoast SEO Meta Box hidden when your site has many collaborators. They will help prevent collaborators from changing the settings themselves.
Sort tabs

If your site is a Blog, then it is designed in the direction of using multiple Categories and Tags to organize and categorize articles. Then the Taxonomies tag is used to set the Title Template and Meta Description. They use the same variables as in the Post Types tab for customization. You can use the same name for both Tag and Category but must check the Noindex, Follow section to avoid being penalized for the Duplicate Content error!

Archive tab

When operating a Blog page with date, month or author, it will be easier for readers to find. However, this archive page can make it difficult for search engines, even confusing them as Duplicate Content.

The Archives tab helps prevent this in two ways. First, they help inform you about whether or not an Archive Site Index should be selected for the site. Second, you actively disable all Archive Pages.

In addition, this Tab also allows you to have the title appear on some special pages like 404 page. So if you have such special pages you should add Special pages section.

Other Tab

Finally, the More Tab, this card is full of clear explanations for users to use. So you don’t need to worry about this too much.

Yoast SEO also has Tab feature to link pages to social media accounts
Yoast SEO also has Tab feature to link pages to social media accounts

Social

Social media is the part that helps you link your website to your social media accounts. In this section there are the following important Tabs:

Tab account

In this Tab, you can insert a URL into each Social Profile to notify search engines that this social network has been linked to your page. However, it should be noted that, for Twitter, you must enter the Username instead of the URL!

Social tabs like: Facebook, Twitter, Pinterest, Google+

For these tags, you can control how shares are displayed on each social media site.

XML sitemap

Thanks to XML Sitemaps, Yoast SEO can make sitemap management easier. They help SEO By Yoast automatically generate XML Sitemaps, update when you add new Content, and notify search engines when updated.

On each Tab of this section, you are allowed to define the desired sections. For example, post type, Category, etc. Or, if you don’t want any section to appear in the Yoast SEO Sitemap, just check the box next to it.

At XML Sitemaps, you can also remove special articles from XML Sitemaps. Specifically, simply enter the ID number under the Excluded Posts tag.

High level
Switch to the Advanced section, you set the following Tabs:

Breadcrumbs tab
Breadcrumbs is the first tab in the Advanced section. When you enable them, users will see Links showing items that lead to the current page.

Tab Permalinks
The Permalinks tab helps you remove the URL structure by going to the Head section according to SEO standards. This part is quite clear as the picture, you can refer.

Instructions for customizing Tab Permalinks
Instructions for customizing Tab Permalinks

Tab RSS

If you write a Blog, RSS is a good assistant for you to check if anyone arbitrarily gets the content and data on your site. However, it is not possible to completely prevent content theft. However, this helps to minimize

But you can use this section to add Content to articles when these articles appear in the RSS feed to self-credit and point back to your page that status.

Search Console

Google Search Console is under the SEO tools option in the Menu on the left hand side of the screen. They help you see the list of error pages and correct them immediately. If you need Redirect for broken link, you can also do the following:

Click Get Google Authorization Code → Select Accept to give Yoast SEO permission to access your Search Console account.

You will receive a verification code, then enter this code in the Authenticate box and select Profile from the list that appears.

Do Save Profile to finish → Go back to SEO options and click on Tools.

Tools

Tools help you to change multiple titles and Meta Description at the same time. Specifically, you can output a list of all posts and pages. Then just go through and change at the same time instead of going to each page to check. In addition, there is also a File Editor feature to change the robots.txt file and the .htaccess file.

How to use Yoast SEO
Once installed and set up, do you still need to know how to use Yoast SEO?

In the Menu on the left hand side of Dashboard Admin, select All Posts or All Pages to see all posts and pages.

On the right hand side of the screen there is an SEO column, you proceed to check each dot one by one. These dots represent how Yoast SEO rates the page. In fact, Yoast SEO has a fairly simple SEO standard analysis and evaluation system. Specifically:

The gray dot indicates that Yoast SEO has no information about the page or post.

The green dot is the page, the article has been well optimized.
The most prominent are the red dots, they represent some serious issues that need you to fix.

Yellow or orange dots, the problem is relatively good, needs further improvement.
If you want to check all pages and posts for optimization, this column is extremely useful. Just open that page or post and you’ll see an Editor and SEO by Yoast toolbox below the Content section.

This Yoast SEO Toolbox has a few different Tabs like:

General tab

Page Analysis

Advanced

Social

Publish

Instructions to open Breadcrumbs on Yoast SEO

Instructions to remove Category on URL

General tab

At this Tab, you are allowed to enter the title, Meta Description and the main keyword. Just type Focus Keyword, Plugin will automatically detect in Content, Title, URL and Meta Description, Heading to notify how many times the Keyword is repeated. Based on that, you will know if the keyword is inserted enough or if there is a keyword stuffing phenomenon?

While setting Focus Keyword, remember to enter the most important Keyword. Because, you can only enter 1 Focus Keyword on SEO By Yoast. In the Snippet Preview section, you can see how the title and Meta Description appear on the SERP. This is to make sure no important parts are cut out.

The General tab plays the role of allowing you to fill in Titles, Meta Description and Keyword, etc.
The General tab plays the role of allowing you to fill in Titles, Meta Description and Keyword, etc.

Page Analysis

Sau khi thiết lập xong Focus Keyword trong thẻ General, chúng ta chuyển đến Tab Page Analysis. Tab này cho phép bạn tìm thấy vài Feedback về độ thân thiện SEO của trang. SEO By Yoast đưa ra Feedback dựa vào những yếu tố sau:

  • Keyword chính đã đủ chưa hay quá nhiều.
  • Trang đã có hình ảnh hay Outbound Link chưa.
  • Content dài bao nhiêu ký tự, số từ.
  • Keyword có bị trùng lặp với Keyword của trang khác không.

Một vài lưu ý khi sử dụng Page Analysis:

  • Chấm vàng tuy cần cải thiện nhưng không có nghĩa là xấu. Bạn nên cố gắng hạn chế chấm đỏ hơn và có nhiều chấm xanh càng tốt. 
  • Bạn nên ghi nhớ rằng, SEO By Yoast chỉ là công cụ cho Feedback đơn thuần.
  • Đôi khi Yoast SEO cũng cho bạn vài Feedback không tự nhiên và rất vô lý. Vì vậy, bạn không cần phải làm theo 100%.

Advanced

Tại Advanced, bạn được phép thay đổi thiết lập cho Meta Robot Sitemap hoặc đặt URL Redirect 301. 

Những tùy chọn có trong mục này gồm:

  • NO ODP: Ngăn ngừa công cụ tìm kiếm sử dụng mô tả trang từ ODP/DMOZ>.
  • Tùy chọn NO YDIR: Ngăn công cụ tìm kiếm sử dụng mô tả trang thay thế từ Yahoo! Directories.
  • No Archive: Ngăn công cụ tìm kiếm lấy phiên bản lưu trữ sẵn từ trang của bạn.
  • No Snippet: Lệnh giúp ngăn chặn các công cụ tìm kiếm sử dụng Snippet nội dung trên trang SERP.

Social

Đến bước này, trang của bạn khá chuẩn về SEO rồi đấy. Tiếp theo, hãy dùng Tab Social để đảm bảo bài viết cũng hiển thị chuẩn khi chia sẻ trên mạng xã hội. Chúng cần phải thật nổi bật để thu hút người dùng. 

Publish

Publish chấm hiển thị độ thân thiện SEO, nếu chấm xanh thì bài viết đã được tối ưu. Hầu như tất cả các tính năng này đều có đầy đủ trong phiên bản Yoast SEO Free. Do đó, bạn không cần bỏ chi phí vẫn có thể sử dụng được. Tuy nhiên, nếu muốn thêm tính năng thì bạn cân nhắc nâng cấp thành Yoast SEO Premium .

Publish shows how friendly the article or page is to SEO
Publish shows how friendly the article or page is to SEO

Instructions to open Breadcrumbs on Yoast SEO
Select SEO item on the left Menu column → Select Breadcrumbs then click the Enabled button to open Breadcrumbs on Yoast SEO.

Instructions to remove Category on URL
In the Menu column on the left, click SEO Tab → Select Show → Continue to click Remove in the Category URLs dialog box and you’re done.

SEO Tools for SEO

In addition to the concepts of what Yoast SEO is, how to install, set up, and use it, you also need the following tools if you want to be a professional SEOer:

Free SEO Tools: Detect duplicate content in articles about to be posted on the page.

Website Speed ​​Test: Tool to test the loading speed of Web pages.
Google Search Console: A very effective tool for on-page statistics. The purpose of this is to optimize Links, remove bad Backlinks, create Sitemaps, view keyword rank statistics queries, etc. Or when the website has errors, this tool will also send notifications and navigation. help you fix errors quickly.
Google Trends: Free tool to measure the relative popularity of a Query.

Above is the whole knowledge of what Yoast SEO is, how to use it from A to Z. They help you have a better overview of a useful Plugin for WordPress Website. Hopefully, through this article, you have better understand and grasp all if you work on Yoast SEO. Apply Yoast SEO right away to quickly improve your SEO efficiency!

Good luck!

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